5 healthcare trends expected to shape the industry in 2023

Discover the top 5 healthcare trends that are predicted to shape the industry in 2023. From telemedicine to personalized medicine, learn how these advancements are set to revolutionize the way we receive and deliver healthcare.

The healthcare industry is constantly evolving and adapting to new technologies, treatments, and policies. As we look to the future, there are several trends that are expected to shape the healthcare industry in 2023. These trends include the rise of telemedicine, the use of artificial intelligence and machine learning, the integration of digital health tools, the focus on patient-centred care, and the shift towards value-based healthcare. These trends are not only shaping the way healthcare is delivered but also changing the way patients and providers interact with one another. In this article, we will take a closer look at these top five healthcare trends and how they are expected to impact the industry in the coming years.


1. Telemedicine and Virtual Care

Telemedicine and virtual care have been on the rise in recent years, and this trend is expected to continue in 2023. With the enduring COVID-19 pandemic, patients and healthcare providers have been forced to adapt to virtual care as a means of reducing the spread of the virus. A McKinsey & Co. report estimated that physicians saw between 50 and 175 times more patients via telehealth than they did prior to the pandemic, and this trend is expected to continue in the future. 

Telemedicine and virtual care are important for several reasons:

Accessibility: Telemedicine and virtual care allow patients to receive medical care from the comfort of their own homes, which is especially important for those who live in remote or underserved areas or have mobility issues.

Convenience: With virtual care, patients can schedule appointments and consult with their healthcare providers at a time that is convenient for them, rather than having to take time off work or travel long distances to see a doctor in person.

Cost Savings: Telemedicine and virtual care can help reduce healthcare costs by reducing the need for patients to travel to see a doctor in person, and by reducing the number of unnecessary hospital visits.

Improved Quality of Care: Telemedicine and virtual care allow healthcare providers to monitor patients remotely, which can help identify and treat health issues early on before they become more serious.

Increased Efficiency: Telemedicine and virtual care can help healthcare providers streamline their workflows and see more patients in less time, which can help reduce wait times and improve patient outcomes.

Overall, as highlighted by the pandemic, Telemedicine and virtual care have the potential to revolutionise the way healthcare is delivered, making it more accessible, convenient, and cost-effective for patients while also improving the quality of care. However, with the pandemic impact waning, it's important to ensure that telemedicine remains sustainable in the long run.

One key factor in determining the future of telehealth is ensuring sustainable funding avenues through Medicare but with appropriate guardrails to ensure the service is utilised when appropriate and not as an alternative to face-to-face encounters when that is considered more appropriate. Medicare currently provides rebates for telehealth services, which helps to offset the costs of implementing and using telemedicine technology. This makes telemedicine more accessible to patients and providers, encouraging the continued use of these services.

Another important aspect is government support. In the past, telemedicine has faced regulatory challenges, making it difficult for providers to implement telemedicine services. However, during the pandemic, many governments have temporarily relaxed regulations to allow for more flexibility in telemedicine services. To ensure the sustainability of telemedicine, it's important for these relaxed regulations to become permanent, or for new regulations to be put in place that support telemedicine.

Finally, technology investment is crucial for the sustainability of telemedicine. With advancements in technology, telemedicine services can be made more efficient, cost-effective, and user-friendly. Investing in telemedicine technology can also open up new opportunities for innovation and expansion in the field.

2. Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important in the healthcare industry, and this trend is expected to continue in 2023. AI and ML can analyse large amounts of data, identify patterns, and make predictions, which can help healthcare providers make more informed decisions. For example, AI is now being used to analyse diagnostic images. According to a report by Healthcare Finance News, the AI in healthcare market is expected to grow from $2.1 billion in 2018 to $36.1 billion by 2025.

AI and ML is quickly becoming critical to enterprise radiology as they have the potential to significantly improve the accuracy and efficiency of diagnostic imaging.

Improved diagnostic accuracy: AI and ML algorithms have the potential to interpret medical images with a level of accuracy that rivals or exceeds that of human radiologists. This can lead to more accurate diagnoses and improved patient outcomes.

Increased efficiency: AI and ML can automate certain tasks, such as image analysis and data management, which can reduce the workload of radiologists and other healthcare professionals. This can lead to faster and more efficient diagnoses.

Improved image interpretation: AI and ML can help radiologists identify subtle abnormalities that may be missed by human radiologists. This can lead to earlier detection of diseases and better patient outcomes.

Predictive capabilities: AI and ML can be used to predict the progression of diseases, identify potential complications, and aid in treatment planning.

Overall, AI and ML have the potential to transform the field of radiology by improving diagnostic accuracy, increasing efficiency, and providing new insights into disease progression and treatment.

3. Personalised Medicine

Personalised medicine is a trend that is expected to continue and grow in 2023. Personalised medicine is an approach to healthcare that is tailored to the individual patient, rather than a one-size-fits-all approach. This can be done by analysing a patient's genetic makeup, medical history, and other factors to create a personalised treatment plan. According to the Journal of Clinical Oncology, personalised medicine has the potential to improve patient outcomes and reduce healthcare costs. 

Personalised medicine is important for the future of healthcare because it allows for a more tailored approach to treating patients. By using genetic and molecular information, healthcare providers can tailor treatment plans to the specific needs and characteristics of each individual patient. This can result in more effective treatments, fewer side effects, and improved outcomes. Additionally, personalised medicine can also help to reduce healthcare costs by targeting treatments to the patients who are most likely to benefit from them [source].

4. Value-Based Care

Value-based care is a trend that is expected to continue in 2023. Value-based care is a healthcare delivery model that focuses on providing high-quality care at a lower cost. Instead of paying healthcare providers based on the number of services they provide, value-based care models pay providers based on the health outcomes they achieve for their patients. It is expected Value-Based Care will become more data-driven, with the use of advanced analytics and technology to measure and track patient outcomes and improve care coordination [source]. This will enable governments and healthcare organizations to identify and address areas of inefficiency and improve patient outcomes.

Some of the key benefits of value-based care:

Improved patient outcomes: Value-based care focuses on patient outcomes, rather than the volume of services provided. This can lead to better care and improved health outcomes for patients.

Lower costs: By focusing on value, rather than volume, value-based care can help to reduce the overall cost of healthcare.

Increased patient satisfaction: Patients are more likely to be satisfied with their care when they feel that their healthcare providers are focused on their needs and outcomes.

Greater collaboration among healthcare providers: Value-based care encourages healthcare providers to work together to provide the best possible care for patients.

Better use of technology: Value-based care can help to promote the use of technology in healthcare, such as electronic health records and telemedicine, to improve the delivery of care.

Increased focus on preventative care: With value-based care, healthcare providers are encouraged to focus on preventative care measures to reduce the need for more expensive treatments down the line.

Greater accountability: Value-based care holds healthcare providers accountable for the quality and outcomes of the care they provide.

5. Population Health Management

The future of improved population health is largely driven by technology advancements from data analytics, machine learning, and artificial intelligence. Greater access to population data will enable healthcare providers to better identify and understand population health trends, and develop targeted interventions to improve health outcomes.  This can be done by addressing the social determinants of health, such as poverty, education, and access to healthcare. 

Artificial Intelligence (AI) and Machine Learning (ML) - AI and ML technologies are being utilised in population health management to analyse and interpret large amounts of data, such as electronic health records (EHRs), medical claims, and demographic information. This technology can identify patterns and trends that can be used to predict and prevent health issues, and also to identify at-risk populations for targeted interventions.

Telemedicine - Telemedicine is the use of digital technologies to provide remote healthcare services, including video consultations, remote monitoring, and e-prescribing. This technology is increasing access to healthcare for individuals in remote or underserved areas and also enabling more efficient and cost-effective care management for patients with chronic conditions. Telemedicine can also be integrated with other population health management tools, such as wearable devices, to provide real-time data on patient health status.


The healthcare industry is constantly evolving and adapting to new technologies, treatments and patient needs. The top 5 healthcare trends that are expected to shape the industry in 2023 include telemedicine, personalized medicine, data analytics, artificial intelligence and virtual reality. These trends have the potential to revolutionize the way healthcare is delivered and received, making it more accessible, efficient and personalized for patients. They also offer new opportunities for healthcare providers to improve patient outcomes and reduce costs


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