This achievement underscores our commitment to revolutionising healthcare communication by transforming traditional directories into a dynamic, cross-organisational network.
The Genesis of Foxo
Foxo was founded with a vision to evolve static healthcare directories into a live network facilitating seamless, health-contextual communication among healthcare professionals - physicians, nurses, pharmacists, allied health practitioners, administrators, and call centre staff - and their patients. Our platform enables secure, two-way digital interactions that enhance collaboration and patient care.
Reflecting on Our Growth
A year ago, at the Digital Health Festival, we celebrated reaching 92 Australian healthcare organisations within Foxo’s network. This initial success revealed that the challenges we faced were not solely about intent or technology but were fundamentally human:
“Every business is a bet on human behaviour and every innovation is a bet on behavioural change.” - Elizabeth Glenewinkel
Learning from Other Industries
To drive behavioural change at scale, we examined industries like fintech, where secure, frictionless transactions have transformed customer engagement. In e-commerce, consumers confidently interact as secure guests, and mobile-linked, seamless transfers are now standard. We envisioned applying similar principles to healthcare: providing secure, guest access and frictionless communication to accelerate adoption.
Evolving Our Approach
This insight led us to pivotal changes:
Acknowledging Our Partners
Our progress would not have been possible without the collaboration, support, and mentorship of our partners, stakeholders, and the broader healthcare community. Founding Foxo has always been about fostering interdependence, and we are deeply grateful for the shared journey.
Looking Ahead
We are excited to share our experiences and insights on the Main Stage at the Digital Health Festival ’25, alongside David Bradshaw, in the session titled ‘Entering the Unknown.’ We look forward to connecting, learning, and continuing to innovate in the ever-evolving landscape of healthcare communication.